A very interesting bit of research that I came across that would be applicable across many areas.
FACTORS THAT WOULD INFLUENCE THE DECISION OF BUYING TECHNOLOGY ONLINE (APRIL 2015) RESEARCH AND BUYING TECHNOLOGY PRODUCTS – UK JUNE 2015 (MINTEL)
OF 2000 PEOPLE IN THE SAMPLE %
Availability of next day delivery 48
Price match Promise (with selected online retailers) 45
Availability of in store services 44
Availability of in store returns 32
To pick a preferred delivery time 29
Availability of Click and Collect services (Pay online collect in store) 26
Videos on the retailers website (Demo of product features) 16
Ability to speak with expert over video call 8
Other services 3
None of these 19
VNanda 